MECO Feature #usydafterdark Part 2: Solidifying our Feature Concept

Now that we had more direction, it was time to really hone in on our idea. Keeping consistent with the haunted theme, we decided to take a broader approach than just the Q-Station, as this is already a well-documented area in the way of ghost stories. Outside of the Q-Station, ghost stories aren’t well documented in Sydney, or Australia more generally. With this newfound inspiration, we looked into our own backyard for ghost stories. We discovered that the USYD Arts Campus at Rozelle has many alleged ghost sightings, as well as other spooky stories.

Building on this idea, we decided to create more interest in the topic by testing ghost hunting equipment at the Rozelle campus. The underlying theme of these two elements is mankind’s fascination with the paranormal, which we decided that we should incorporate into our investigation to tie the whole piece together, and provide useful insight into this concept. With our feature idea nailed down, we were then able to nail down target audience: ghost enthusiasts, young adults, and, of course, USYD students.