MECO Feature #usydafterdark Part 3: Existing Content

The target audiences (ghost enthusiasts, young people, and USYD students) may have different beliefs about the supernatural, so the tone of our feature needs to have an element of entertainment to compliment the informative nature of the investigation to ensure engagement. After researching existing content about ghost hunting equipment reviews, and ghost related content more broadly, we found the majority of the material was from the U.S., and was not really related to our idea. There were many articles about the “Top X” haunted locations in “X”, but didn’t find anything on ghost hunting equipment reviews. This gives our investigation a unique point of difference. We drew inspiration from the entertaining, and slightly comedic ghost hunting video by Shane Dawson, titled “Ghost Hunting in a Haunted Ship.” This style of filming, editing, and behaviour of the people in the video was similar to the way we want to structure our own, in the sense that it was an investigation, but an entertaining one that non-ghost enthusiasts can enjoy. The style of the video was the key component that we wanted to replicate across our entire web feature, instead of just in our video component, as it will appeal to our target audiences.